Also, it was ideal if apps offered access to your social media inboxes away from the distraction of the feed, so you could reply to customers without getting sucked in. This meant we required apps to enable you to schedule future posts and updates so you could batch your social media work into a couple of blocks each week. It shouldn't be a hands-on job that takes time every day.

It's easy to waste time on social media-whether you're posting for yourself or your business. Support for other networks or services was a bonus but not essential for inclusion. With this in mind, we set out some pretty firm criteria on what we felt made a great social media management tool:Įach app had to support multiple social networks: at the very least, Facebook, Twitter, and Instagram. Most small businesses don't have the staff or the time to waste posting individual updates and checking in on each site a few times every day. Social media management apps have one purpose: to make managing your business's social media presence easy and efficient. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. We're never paid for placement in our articles from any app or for links to any site-we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software.

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